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Listen.

As legend has it, Jack Kerouac, Allen Ginsberg, William S. Burroughs, Neal Cassady and Lawrence Ferlinghetti were struggling, young writers who spent their days pumping out poems and novels that they couldn’t get published, and their nights commiserating in Greenwich Village, listening to jazz. Finally, one night, after a particularly rousing set by Charlie “Bird” Parker, someone in the group–some say it was Kerouac, and others Cassady–had an epiphany, and posed the question to his chums: "What if we try to write the way that Bird sounds?” The young writers found their voice that night, and of course went on to become the Beat Poets, who were as iconic as any literary figures in 20th century American literature. Content [...]

First, the Eyes

If you ever read Alice Steinbach’s profile of a 10-year-old blind boy that appeared in the Baltimore Sun in May of 1984, what you are most likely to remember is that she had you at “Hello.” The first words of Steinbach’s article, entitled A Boy of Unusual Vision, did not invite you to read more so much as they dared you to turn away. First, the eyes: They are large and blue, a light, opaque blue, the color of a robin’s egg. And if, on a sunny spring day, you look straight into these eyes—eyes that cannot look back at you—the sharp, April light turns them pale, like the thin blue of a high, cloudless sky. Steinbach’s narrative masterpiece, [...]

Make a Customer, Not a Sale

Making a customer instead of a sale sometimes means doing the work of building a bridge between their needs and your product or service. This may come in the form of either simple communication: what does your customer need to know about your product or service in order to make it work for them; or in the delivery or your product or service: how can we make it work for this customer in a unique way -- can something be added or changed to make it fit? As business managers we're trained to make the delivery and support of our wares as efficient as possible to avoid cutting into profits with time-consuming and expensive tailoring to fit and it's [...]

By |2023-03-10T10:28:51-08:00March 1st, 2023|Categories: Easily Forgotten: The Basics|0 Comments

Take a Closer Look

A common mistake many of us make is to forget, over time, that our audience really is unique. We depend on luck to find a message that connects. Don't lose sight of the true face of your best customer! Here is a quick exercise to help focus your marketing effort where it counts the most: Get specific. Consider your top 3 customers for a moment: What are their characteristics? Are they an aggressive go-getter? Nurturer? Authoritarian? Anti-establishment? At work by 6am? Dressed up? Dressed down? Social butterfly? Detail oriented? Focused on the numbers? Focused on the people? Focused on the task? Get personal, intimate and specific. What's their poison? News junkie? Pop culture junkie? Caffeine junkie? Is it family, [...]

By |2023-02-23T08:40:06-08:00February 20th, 2023|Categories: Easily Forgotten: The Basics|0 Comments

Marketing — Making it Smaller

If you're putting off your marketing because it seems there's just too much to do, or business is good and there's no time -- or there's not enough in the budget to do it all -- start with just one thing. And if necessary, break that one thing down into several parts. If all you can do this quarter is add a few names to your subscriber list, or add one portfolio item to your website, or call one customer to see how they're doing -- do that one thing. Something small is almost always better than nothing.

By |2023-02-14T09:26:45-08:00February 10th, 2023|Categories: .Think Bigger, Easily Forgotten: The Basics|0 Comments

Sales…it can be the hardest — or the easiest — job of all.

Negotiation is give and take, but if you remember the basics, you'll have much more flexibility to give the customer your best work, and more of it. If the only answer you'll accept is a yes, you'll be working too hard. NO's are fantastic...they allow us to keep our good energy and keep moving, rather than the slow torture of a sales exercise that leads nowhere! If you give people your product before they pay for it, you're working for free. A small sample is great, but giving away the recipe before the cake is ordered will put us out of business fast. Yet many of us do just that with comps, extensive proposals, presentations, and other giveaways of [...]

By |2023-02-14T09:12:48-08:00January 14th, 2023|Categories: Easily Forgotten: The Basics|0 Comments

The Olympics – The Brand

It seems unimaginable today but no one wanted the 1984 Summer Olympics. At the height of the Cold War, the U.S. had boycotted the 1980 Olympics, and the 1972 games were marred by the hostage situation which left 11 Israeli athletes dead. Sandwiched in-between were the 1976 Montreal Games which overran its budget by $1.5 billion dollars. When it came time in 1978 to find a host for the 1984 Games, the only city to make a formal bid was Los Angeles. But the city’s mayor at the time, Tom Bradley, agreed to host the game on one condition: to offset the costs to taxpayers, the entire event, he insisted, was to be financed by commercial sponsors. Thus was [...]

By |2023-12-05T09:27:45-08:00October 23rd, 2022|Categories: 00 Team Talk Immediate Send, Team Talk|Tags: |0 Comments

What can we learn from Sports Brands? #33 – The Brand

As legend has it, a gaggle of players was assembled in the locker room awaiting the start of the NBA All-Star game's three-point shooting contest when Larry Bird walked in. “So,” he said with a broad grin, “who’s playing for second?” Perhaps as much as his basketball acumen–he did indeed go on to win the three-point shooting contest that day– the predicate for Larry the Legend’s iconic brand was his swagger. It was an unlikely swagger: in a world of fast, agile black men who could seemingly jump out of the gym, Bird was a lumbering white guy who might not have been able to clear a shoe box in a single bound. The “Hick from French Lick” [...]

Marketing Memories

Reading  a middle-aged man’s  reminiscence about a high-school classmate who was a gifted athlete raises a question: can memories make for good marketing. Here’s what was written; The first time I saw someone fly I was 18 years old. It was a cloudless, Midwestern, spring afternoon in 1983 and I was among a clutch of teenagers jostling for a rebound on a blacktop basketball court. Suddenly, seemingly out of nowhere, one boy soared above the throng, and with his lithe body framed in amber by the midday sun, slammed the ball through the hoop in one fell swoop, like a cobra plucking a baby bird from its nest. I’ve seen human beings fly many times since then–Sonny Rollins on [...]

By |2021-01-18T01:25:51-08:00May 20th, 2020|Categories: 00 Team Talk Immediate Send, Team Talk|Tags: |0 Comments

United Nations COVID-19 Message

Proud of these creatives made with skill and love - a team effort that brought the team's creative, writing, and design skills together to deliver the United Nation's COVID-19 key message in a delightful but sober way. World Health Organization United Nations Talenthouse #CovidOpenBrief #UNCovid19Brief #FlattenTheCurve #AloneTogether #ViralKindness #StopTheSpread #Coronavirus #Covid19 Please share ...and stay safe! {!{wpv-view name='un-graphics-shares'}!} Help during the COVID-19 Crisis Let us help your business or organization with free and low cost options to help now and as we transition to a new business landscape. Find out more

By |2021-01-18T01:25:52-08:00May 6th, 2020|Categories: Community, Recent Projects|0 Comments

What can we learn from Sports Brands? The Packers – The Brand

A 2017 survey by the number-crunching website Five Thirty Eight found that the most beloved team in the NFL is not the Dallas Cowboys, or New England Patriots, the San Francisco 49ers or the New York Giants. It is, by a fairly wide margin, the team in the league’s tiniest market:  the Green Bay Packers. With a population of 105,0000–you could actually squeeze the entire city into the University of Michigan football stadium and still have seats left over– Green Bay clearly punches above its weight when it comes to its fan base. Is it the Green and Gold colors, or the 13 NFL championships dating back to 1929, or its legendary tough-as-nails coach, Vince Lombardi, who seemed sent [...]

Help 2

But history, and hope, suggests that we can emerge from these tough times even stronger if we resist the temptation to unplug from each other and instead lean in. Perhaps James Baldwin said it best. Listen:

By |2021-01-18T01:31:45-08:00April 23rd, 2020|Categories: help, Uncategorized|0 Comments

Help 3

“The sea rises, the light fails, lovers cling to each other, and children cling to us. The moment we cease to hold each other, the moment we break faith with one another, the sea engulfs us and the light goes out.”

By |2021-01-18T01:31:46-08:00April 23rd, 2020|Categories: help, Uncategorized|0 Comments

The Story of Content

Had you asked the average Minnesotan in early 1991 to handicap that year’s U.S. Senate race, the vast majority would’ve no doubt told you that the chances of an obscure political science professor defeating a millionaire incumbent businessman were approximately the same as the proverbial snowball’s in hell. The problem, as is often the case, was money, or lack thereof. For every dollar that the challenger, Paul Wellstone, had in his campaign war chest, the incumbent, Rudy Boschwitz had 7. As it turns out, Wellstone had him right where he wanted him.  He would manage to squeeze by Boschwitz in one of the biggest upsets in American electoral history. Wellstone’s secret weapon? Storytelling. Coming two years after the breakout [...]

What can we learn from Sports Brands? #23 – The Brand

When LeBron James played for the Miami Heat, a man walked into a San Francisco bar one afternoon to catch an NBA game, sidling up next to a woman who appeared to be in her 60s. Miami was losing and the woman mentioned that she was from Cleveland, but there was something in the way she said it that left the man with the distinct impression that she was among the Cleveland fans left embittered by the “King’s” move from Ohio to South Beach. As the Heat mounted a comeback,  however, the woman became increasingly animated, raising her fists triumphantly in the air and exclaiming “Yes!” when LeBron hit a clutch shot.  Amused, the man asked the woman: “I [...]

When ‘Just the Facts’ Just isn’t Enough

As a friend tells the story,  he was watching a television reporter interview the pilot of a commercial jet that had had a close call nearly 2 years ago. It was pretty standard morning television: the stoic pilot with a crew cut and a military mien, dispassionately describing his maneuvers in the cockpit as though he were auditioning for the role of Joe Friday in a Dragnet sequel. And then the reporter asked the pilot what he was thinking at the critical moment when his survival, and that of his passengers, was very much in doubt. The pilot paused for what must’ve been three or four seconds, and his eyes began to nervously scan the middle distance. Finally, he [...]

What can we learn from Sports Brands? #3 – The Brand

“Practice?” begins perhaps the most famous rant in history. “We're sitting here … I'm supposed to be the franchise player, and we're in here talking about practice. I mean, listen, we're talking about practice. Not a game. Not a game. Not a game. We're talking about practice. Not a game. Not the game that I go out there and die for and play every game like it's my last. Not the game. We're talking about practice, man.” The retired professional basketball player Allen Iverson may have been the most unique brand in marketing history. With his slight build, cornrows, ubiquitous tattoos, and rakish charm, Iverson’s uniquely authentic brand is equal parts Tupac and Peter Pan. He would neither give [...]

Branding Bible

Good brand marketing is a little bit like a good church. The pastor’s sermon represents the content, the parishioners in the pews are the audience, and the church is your online platform. But, do you have a Bible? The Bible for marketers is a documented content strategy which, like scripture, can be referenced for inspiration, guidance, continuity, and, ensures that your content team is all working from the same page. A documented content strategy, like the Bible, leaves nothing to chance and reduces the chances of misinterpretation. Studies show that marketers who have a documented strategy are more effective and more productive in almost every phase of the process when compared with their peers who have only a verbal [...]

What can we learn from Sports Brands? #5 – The Brand

Where have you gone Joe DiMaggio, Our nation turns its lonely eyes to you, With his bantamweight’s physique, and graceful gait,  Giuseppe Paolo DiMaggio–better known as a Joltin’ Joe–was the New York Yankees center fielder between 1936 and 1951. The son of an immigrant San Francisco fisherman, and Marilyn Monroe’s second husband, the Hall of Famer was also a symbol of America’s halcyon days before the country erupted in tribal clashes and civil unrest in the 1960s. That iconic quality made DiMaggio not just a lyrical touchstone for Simon and Garfinkel’s soundtrack for the movie, The Graduate, but also a uniquely successful brand in American marketing history. He hawked a New York bank, Bowery Savings and Loan, Wheaties, and [...]

Content that Kills

The prosecutors thought the case was a slam dunk: their evidence included the murder weapon, DNA, and witnesses who testified that the defendant was alone in a room with the victim when he was fatally shot. The only missing link in this murder trial nearly 25 years ago in suburban Washington DC was motive. Prosecutors had no earthly idea why the defendant murdered a friend of many years. Still, they were stunned when the jury came back with their verdict: Not Guilty. Whether we are conscious of it or not, people need stories, or linear narratives with colorful characters, a coherent plot and a beginning, a middle, and an end. Jurors didn’t buy the prosecution’s story because they needed [...]

I See You

South Africans typically greet each other with the Zulu word Sawubona--Sawa for short--which translates literally to "I see you." But the greeting has a deeper, transcendent meaning as well which can best be understood thusly: “I recognize not only your physical form but your humanity. On its most molecular level, Sawa is an articulation of solidarity with other human beings, and it helps strengthen a sense of community and belonging. Iconic South African figures such as former President Nelson Mandela and Archbishop Desmond Tutu credit the double entendre with helping sustain freedom fighters during the country’s dark days of apartheid. Building community is also the key to creating the quality content that is central to effective brand marketing strategies. [...]

Serena – The Brand

“If you were a tennis player, who would you want to be like?” an unseen interviewer asks a young gap-toothed Serena Williams. The Gatorade commercial then goes on to document the prodigy’s spectacular career, its breathtaking triumphs and heartbreaking defeats and, mostly, the grace with which she has handled being one of the most celebrated–and criticized– athletes in American history. The commercial returns to a beaming Williams, who finally responds; “Well, I’d kind of like everybody to be like me.” It is a glorious answer, and the capstone to a transcendent career. In the world of brand marketing, there has never been anyone quite like Serena Williams, the winner of 23 Grand Slams, who has sold everything from Gatorade [...]

By the Inch, Life’s a Cinch

One of the more common misperceptions in brand marketing is that you can expand your company’s audience with that single snappy blogpost, Tweet, or video. That, in fact, almost never happens. The most effective brand strategies, typically, build critical mass gradually, over time, courting followers and subscribers by consistently producing quality content. The objective should be to inculcate an almost “Pavlovian” response among visitors to your website, social media site, or video channel, meaning that when they see your brand, it triggers a reflexive mouth-watering appetite for quality content. A big part of this incremental strategy is understanding how most people consume content. Almost anyone can be tempted by “click-bait” offering a glimpse of Rihanna sunbathing poolside, but most [...]

What can we learn from Sports Brands? #7 – The Brand

Similar to Joe DiMaggio’s, the former NFL quarterback Colin Kaepernick is tall and  lean, with the effortless gait– and velocity– of a gazelle. But Kaepernick’s Nike ad campaign, introduced on the opening weekend of the NFL’s 2018 season, is as jarring as DiMaggio’s Mr.Coffee commercials were reassuring. With his billowing Afro and a black turtleneck sweater, Kaepernick appears on screen, resembling your uncle only if your uncle was Huey Newton, his voice narrating a script that urges the audience to build a world that is the equal of their dreams. The tagline is a reference to Kaepernick’s NFL career, aborted by his peaceful protests against police violence “Believe in something. Even if it means sacrificing everything.” The controversial ad [...]

Nattering Nabobs of Negativism

Stumping for Republican Congressional candidates in the 1970 midterm elections, Vice-President Spiro Agnew attacked the GOP’s liberal critics in one of the most memorable speeches in the history of American politics. “In the United States today, we have more than our share of nattering nabobs of negativism. They have formed their own 4-H club—the hopeless, hysterical hypochondriacs of history.” Around the same time, Nikki Giovanni published her poem, “kidnap.” if i were a poet i’d kidnap you put you in my phrases and meter you to jones beach or maybe coney island or maybe just to my house lyric you in lilacs dash you in the rain alliterate the beach to complement my see Agnew’s remarks were written by [...]

Ali – The Brand

As the boxer aged, the irascible sports journalist Howard Cossell would chide Muhammad Ali about his diminishing boxing skills, and ask how he could possibly continue to stave off younger contenders. Finally, Ali retorted at a pre-fight press conference: “And you're always talking about, 'Muhammad, you're not the same man you were 10 years ago.' Well, I asked your wife, and she told me you're not the same man you (were) two years ago.’“ The exchange helps explain why Ali is indeed the GOAT, or Greatest of All Time, both in the ring and as an iconic brand whose imprimatur raised the profile, and burnished the reputation, of any product he endorsed. In his heyday in the 1970s neither [...]

By |2023-12-01T10:52:11-08:00September 25th, 2019|Categories: 00 Team Talk Immediate Send, Team Talk|Tags: |0 Comments

Sorry my story is so long

The story used to be a staple in newsrooms across the country. “Sorry my story is so long,” the young reporter says to his editor, “but I didn’t have time to make it shorter.” Indeed, it is time-consuming to pare writing, or content, to the bone, but the return-on-investment is huge in terms of the audience who not only reads your posts but remembers it for all the right reasons. One of the keys to writing content that stands out from the crowd is emphasizing the active tenses and strong verbs, rather than the passive voice and adjectives that are too-clever-by-half. Some content creators reflexively favor passive verbiage under the misguided notion that it lends their message a certain [...]

The Yankees – The Brand

“Being a New York Yankees fan,” the comedian Doug Stanhope has quipped,”is like going to a casino and cheering for the house to win.” If the Green Bay Packers are the underdog America loves to cheer for the Yankees are a soap opera of celebrity dysfunction, a professional sports team tightly controlled by a ruthless, brawling owner and his son for two generations. It likely would never play in Peoria, but somehow, in the city so nice they named it twice,the New York Yankees are a brand like no other. You love them,or you hate them, but one way or another, the Yankee pinstripes inspires white-hot passions in almost every baseball fan. The Bronx bombers brand is based in [...]

What can we learn from Sports Brands? #45 – The Brand

The story, perhaps apocryphal, goes something like this. At the height of his fame in the early 1990s, Michael Jordan’s mother was exhorting her son to endorse the Democrats’ African-American nominee for North Carolina’s U.S. Senate seat, held, at the time, by the polarizing Republican, Jesse Helms. Jordan declined, explaining that “Republicans buy shoes too.” Michael Jordan may be the most ambiguous brand in the history of sports marketing. On the one hand, he has no peers; his collaboration with Nike put the sports apparel juggernaut on the map, and even to this day, a generation after his playing heydays, his Air Jordan brand shoes are a hot ticket. On the other hand, however, what brand other than Nike [...]

All That Jazz

Of Dizzy Gillespie’s many jazz compositions, none is more infectiously catchy than Manteca. First performed in 1947, the song–named for the Spanish word for lard– memorably opens with the stand-up base playing a Cuban-influenced riff, and builds to a rousing climax by the horn section. The music critic Gary Giddins hails Manteca as ‘one of most important records ever made in the United States.” It is also a tribute to the power of diversity. Gillespie’s hard-living Cuban drummer, Chano Pozo, wrote the unusual opening baseline, and the layered melodies that were staples of Latin jazz at that time. Known for his bent trumpet, puffy-jowled showmanship, and association with Charlie “Bird” Parker, Gillespie, who was African-American, wrote the bridge, and [...]

People Treat you Like…

They say you teach people how to treat you. But discovering how your customer is used to being treated can help you learn how to treat them. If you're working with customer who deals with angry customers in their own business, they may feel it's ok or even necessary to show anger to get results. If you work with someone whose customers haggle with them, on price, they'll likely haggle with you too. If your customer has customers who treat them as as team member or even a member of the family, then your relationship may be more intimate and positive with them than your typical customer. So when you're forming up your proposals, [...]

By |2021-01-18T01:26:14-08:00June 1st, 2019|Categories: Easily Forgotten: The Basics|0 Comments

2016 RISING STARS AWARDS

Despite an electrical outage, this year’s event was fantastic. In fact, the dim lights during the first half of the show created the perfect ambiance for the Berkeley High School Jazz Ensemble, our spoken word performer, Jada Imani, and our Alumna speaker, Lia Lacy at the 3rd Annual Rising Stars Youth Awards. This is a BOSS Program you should know about — the full event videotells the story… We had several surprise cash gifts for our Youth Awardees, a trend set off by our keynote speaker, Peralta Community College District Chancellor, Dr. Jowel C. Laquerre, who pledged $500 on the spot for whoever raised their hand first to attend his college. And of course, there was plenty of love and recognition. Special thanks and appreciation to Jon Jeter for his [...]

By |2021-01-18T01:26:15-08:00May 11th, 2019|Categories: Rising Stars 2016|0 Comments

Know your Audience – Three Heavy Little Words

It was only three words and they likely wouldn't have caused a kerfuffle in any other country. “Ebit macht frei,” which translates as “Profits will set you free.” But the country in question is Germany and the speaker was Volkswagen CEO Herbert Dies addressing the flexibility afforded the company’s managers by the fat profit margins of the company’s luxury brand, Porsche. The problem is that many in Germany interpreted his remarks as a play on the words, “Work will set you free,” which was inscribed on the gates of the Auschwitz concentration camps. As many visitors know, the Holocaust continues to cast a pall over Germany more than 80 years after World War II ended. The result is that [...]

By |2021-06-19T13:47:26-07:00March 30th, 2019|Categories: Know your Audience, Team Talk|Tags: , , , |0 Comments

Know your Audience – Eye of the Beholder

Those of us of a certain, ahem, age will likely remember the episode of the old television series, the Twilight Zone, in which a woman lies in a hospital bed, her head swathed entirely in bandages, awaiting the results of her 11th surgery to repair unidentified deformities that have reduced her face to a “pitiful, twisted lump of flesh.” The tension builds as the patient expresses her anxiety to the doctors and nurses whose faces are also obscured by deep shadows. When the bandages are finally cut away, the visage of a beautiful blonde woman–the actor Donna Douglas, who would go on to play Elly May Clampett in the television sitcom, The Beverly Hillbillies– is revealed The doctors and [...]

Content Marketing Tales — Branding like Brando

The late, great actor Marlon Brando once said that the key to great acting is the element of surprise: the unexpected gesture or pause that jars the audience, as if from sleep and compels someone to lean forward in their seat in anticipation of something new. Similarly, the element of surprise is the key to good storytelling.  The tendency in creating online content today is towards a certain cookie-cutter conformity–search engine optimization, tags, and hashtags–but it’s often good to think outside-the-box to keep your audience on its toes. It’s nothing to overdo; a light touch is best. But a part of Brando’s genius was his ability to recognize the power in an unexpected smile, or a pause that is [...]

Recent Projects

We're proud and grateful for the privilege of working with some of the most amazing business and community leaders! Powder Keg Pub -- where you can relax and enjoy a tasty, fun menu and friendly bar. An updated look for BOSS's Turning LIves Around quarterly newsletter. Winston Burton, Berkeley Storyteller, waiting for us in Sherwood Forest -- meet you there! Hercules Education Foundation -- making a difference in the lives of students and teachers. 2018 Rising Stars approaches! Join us - become a sponsor, get your tickets, or save the date! June 22! Health and Education Communication Consultants  - a fresh look for a proven brand.

By |2021-01-18T01:26:17-08:00December 4th, 2018|Categories: Recent Projects|Tags: |0 Comments

Secure your Website

It's time! Secure your Website   Greetings! If you haven't already secured your website, it's time to take another look! As Google ramps up it's requirement for secure sites in their search rank criteria, and with the Chrome browser marking non-https sites as "not secure", you may be feeling the effects of a non-secure site. Please contact me for the best SSL solution for your website and budget. We'll make it easy! -Malaga 510.704.1777 More Info

By |2021-01-18T01:26:17-08:00September 20th, 2018|Categories: Customer Alerts|0 Comments

Customer Updates

We're proud and grateful for the privilege of working with some of the most amazing business and community leaders! Here are a few recent projects: Bay Front Chamber, where Hercules, Rodeo and Pinole meet for fun and business! Branding, Web Development, Graphic Design. SFonTheBay Project: Visit Richmond! Web Development and Content Creation (and lots of it!); Video Production, Illustration, Database Design. The Dog Day Trek, video production, voice over, video editing by SFonTheBay SFonTheBay Project: The much-loved Richmond Trail Guide! Creative, Illustration and Distribution. Coach Q, giving us the play by play of leading a business to success through a healthy team. Rebrand and Website Redesign. Bay Front Run, an event brand makeover for this beloved annual [...]

By |2021-01-18T01:26:17-08:00June 4th, 2018|Categories: Recent Projects|0 Comments

Easily Forgotten: The Basics

#1 There is never a bad time to ask "Why?" Why are we doing this? Why are we doing it this way? And why are we expecting it to work? Even the best of strategies sometimes (always) require frequent check-ins with your critical self to answer these questions, and to get re-centered and re-focused. And then? Then it's all go -- full steam forward without nagging doubts. #2 Problems ― We Were Made to Solve Them. We may as well face it. Mankind is good at problem-solving. So find the problems you love to solve, and you'll enjoy your work. And while you're at it, consider allowing others to solve the problem you hired them to solve. Give them [...]

By |2021-01-18T01:52:25-08:00January 4th, 2018|Categories: Easily Forgotten: The Basics|0 Comments

Upcoming Platform Changes

Retiring CMS platform If you're still on a website platform from 2014 or older it's time to upgrade! June 2018 is the deadline for special upgrade pricing. Get in touch! Email ― Marching Forward Today, most businesses are best served by Exchange mail, a more robust feature and resource rich option. POP3 is no longer being offered with our hosting plans, and existing POP3 accounts will be migrated this year - if you still have POP3 email accounts we'll contact you with more details.

By |2021-01-18T01:26:50-08:00January 4th, 2018|Categories: Customer Alerts|0 Comments

New Year Brand Review

The new year rings in reflection and for business owners and managers it's often a time for mental review of their brand. Here are some simple but important questions to spend those mental energies on: Logo ― does it answer these questions? What do we do? Is it immediately obvious through our logo? Does our brand's logo reflect the industry? Is our logo unique and memorable? Does it make an impact? Is our logo easy to use? Is it easy to place on materials whether the space provided is square, rectangle, or vertical without losing its proportions? Marketing ― does it do this? Can customers find us in the crowd? Do they know we exist? (Have we targeted our [...]

By |2021-01-18T01:26:51-08:00January 1st, 2018|Categories: Easily Forgotten: The Basics|0 Comments

Don't Look for Clues

"Even the genius asks questions.” -2 Pac, Me Against The World #inspiration #perspective #truth #pov #riseabove #truthtellers http://bit.ly/2aUedci

By |2021-01-18T01:26:55-08:00December 28th, 2016|Categories: .Think Bigger,