Sorry my story is so long
The story used to be a staple in newsrooms across the country. “Sorry my story is so long,” the young reporter says to his editor, “but I didn’t have time to make [...]
All That Jazz
Of Dizzy Gillespie’s many jazz compositions, none is more infectiously catchy than Manteca. First performed in 1947, the song–named for the Spanish word for lard– memorably opens with the stand-up base playing a Cuban-influenced riff, and builds to a rousing climax by the horn section. The music critic Gary Giddins hails Manteca as ‘one of most important records ever [...]
Content Marketing Tales — Branding like Brando
The late, great actor Marlon Brando once said that the key to great acting is the element of surprise: the unexpected gesture or pause that jars the audience, as if from sleep and compels someone to lean forward in their seat in anticipation of something new. Similarly, the element of surprise is the key to good storytelling. The [...]
The Yankees – The Brand
“Being a New York Yankees fan,” the comedian Doug Stanhope [...]
First, the Eyes
If you ever read Alice Steinbach’s profile of a 10-year-old [...]
What can we learn from Sports Brands? #45 – The Brand
The story, perhaps apocryphal, goes something like this. At the [...]
People Treat you Like…
They say you teach people how to treat you. But discovering how your customer is used to being treated can help you learn how to treat them. If you're working with customer who deals with angry customers in their own business, they may feel it's ok or even necessary to show anger to get results. If [...]
Take a Closer Look
A common mistake many of us make is to forget, over time, that our audience really is unique. We depend on luck to find a message that connects. Don't lose sight of the true face of your best customer! Here is a quick exercise to help focus your marketing effort where it counts the most: Get specific. Consider your [...]
Sales…it can be the hardest — or the easiest — job of all.
Negotiation is give and take, but if you remember the basics, you'll have much more flexibility to give the customer your best work, and more of it. If the only answer you'll accept is a yes, you'll be working too hard. NO's are fantastic...they allow us to keep our good energy and keep moving, rather than the slow torture [...]
"Humans see what they want to see. ” -Rick Riordan #inspiration #perspective #truth #fact #pointofview #pov #riseabove #truthtellers http://bit.ly/1Lr9nDU
"If you don't get lost, there's a chance you may never be found.” -Anonymous #inspiration #perspective #truth #pov #riseabove #truthtellers http://bit.ly/1Lr9nDU
"Even if you are on the right track, You'll get run over if you just sit there.” -Will Rogers #inspiration #truth #pov #riseabove #truthtellers http://bit.ly/1Lr9nDU