Make a Customer, Not a Sale
Making a customer instead of a sale sometimes means doing the work of building a bridge between their needs and your product or service. This may come in the form of either simple communication: what does your customer need to know about your product or service in order to make it work for them; or in the delivery or your product or service: how can we make it work for this customer in a [...]
Take a Closer Look
A common mistake many of us make is to forget, [...]
Marketing — Making it Smaller
If you're putting off your marketing because it seems there's [...]
Sales…it can be the hardest — or the easiest — job of all.
Negotiation is give and take, but if you remember the [...]
Happy New Year 2023!
Happy New Year from The Team. Wishing you health and happiness.
The late, great actor Marlon Brando once said that the key to great acting is the element of surprise: the unexpected ge …. . .more. . .
Those of us of a certain, ahem, age will likely remember the episode of the old television series, the Twilight Zone, in …. . .more. . .
It was only three words and they likely wouldn’t have caused a kerfuffle in any other country. “Ebit macht frei,” which …. . .more. . .
Of Dizzy Gillespie’s many jazz compositions, none is more infectiously catchy than Manteca. First performed in 1947, the …. . .more. . .
The story, perhaps apocryphal, goes something like this. At the height of his fame in the early 1990s, Michael Jordan’s …. . .more. . .
“Being a New York Yankees fan,” the comedian Doug Stanhope has quipped,”is like going to a casino and cheering for the h …. . .more. . .
The story used to be a staple in newsrooms across the country. “Sorry my story is so long,” the young reporter says to h …. . .more. . .
As the boxer aged, the irascible sports journalist Howard Cossell would chide Muhammad Ali about his diminishing boxing …. . .more. . .
As legend has it, Jack Kerouac, Allen Ginsberg, William S. Burroughs, Neal Cassady and Lawrence Ferlinghetti were strugg …. . .more. . .
It seems unimaginable today but no one wanted the 1984 Summer Olympics. At the height of the Cold War, the U.S. had boyc …. . .more. . .
Stumping for Republican Congressional candidates in the 1970 midterm elections, Vice-President Spiro Agnew attacked the …. . .more. . .
Similar to Joe DiMaggio’s, the former NFL quarterback Colin Kaepernick is tall and lean, with the effortless gait– and …. . .more. . .
One of the more common misperceptions in brand marketing is that you can expand your company’s audience with that single …. . .more. . .
“If you were a tennis player, who would you want to be like?” an unseen interviewer asks a young gap-toothed Serena Will …. . .more. . .
South Africans typically greet each other with the Zulu word Sawubona–Sawa for short–which translates literally to “I …. . .more. . .
The prosecutors thought the case was a slam dunk: their evidence included the murder weapon, DNA, and witnesses who test …. . .more. . .
Where have you gone Joe DiMaggio, Our nation turns its lonely eyes to you, With his bantamweight’s physique, and gracefu …. . .more. . .
Good brand marketing is a little bit like a good church. The pastor’s sermon represents the content, the parishioners in …. . .more. . .
“Practice?” begins perhaps the most famous rant in history. “We’re sitting here … I’m supposed to be the franchise playe …. . .more. . .
As a friend tells the story, he was watching a television reporter interview the pilot of a commercial jet that had had …. . .more. . .
When LeBron James played for the Miami Heat, a man walked into a San Francisco bar one afternoon to catch an NBA game, s …. . .more. . .
Had you asked the average Minnesotan in early 1991 to handicap that year’s U.S. Senate race, the vast majority would’ve …. . .more. . .
A 2017 survey by the number-crunching website Five Thirty Eight found that the most beloved team in the NFL is not the D …. . .more. . .
Reading a middle-aged man’s reminiscence about a high-school classmate who was a gifted athlete raises a question: can …. . .more. . .
If you ever read Alice Steinbach’s profile of a 10-year-old blind boy that appeared in the Baltimore Sun in May of 1984, …. . .more. . .