#33 – The Brand
As legend has it, a gaggle of players was assembled in the locker room awaiting the start of the NBA All-Star game’s three-point shooting contest when Larry Bird walked in.
Branding like Brando
The late, great actor Marlon Brando once said that [...]
Take a Closer Look
A common mistake many of us make is to forget, over time, that our audience really is unique. We depend on luck to find a message that connects. Don't lose sight of the true face of your best customer! Here is a quick exercise to help focus your marketing effort where it counts the most: Get specific. Consider your [...]
Sales…it can be the hardest — or the easiest — job of all.
Negotiation is give and take, but if you remember the basics, you'll have much more flexibility to give the customer your best work, and more of it. If the only answer you'll accept is a yes, you'll be working too hard. NO's are fantastic...they allow us to keep our good energy and keep moving, rather than the slow torture [...]
Marketing — Making it Smaller
If you're putting off your marketing because it seems there's just too much to do, or business is good and there's no time -- or there's not enough in the budget to do it all -- start with just one thing. And if necessary, break that one thing down into several parts. If all you can do this quarter [...]
