What can we learn from Sports Brands? #33 – The Brand
As legend has it, a gaggle of players was assembled in the locker room awaiting the start of the NBA All-Star game's three-point shooting contest when Larry Bird walked in. “So,” he said [...]
Content Marketing Tales — Branding like Brando
The late, great actor Marlon Brando once said that [...]
People Treat you Like…
They say you teach people how to treat you. But discovering how your customer is used to being treated can help you learn how to treat them. If you're working with customer who deals with angry customers in their own business, they may feel it's ok or even necessary to show anger to get results. If [...]
Take a Closer Look
A common mistake many of us make is to forget, over time, that our audience really is unique. We depend on luck to find a message that connects. Don't lose sight of the true face of your best customer! Here is a quick exercise to help focus your marketing effort where it counts the most: Get specific. Consider your [...]
Sales…it can be the hardest — or the easiest — job of all.
Negotiation is give and take, but if you remember the basics, you'll have much more flexibility to give the customer your best work, and more of it. If the only answer you'll accept is a yes, you'll be working too hard. NO's are fantastic...they allow us to keep our good energy and keep moving, rather than the slow torture [...]
