What can we learn from Sports Brands? #3 – The Brand
“Practice?” begins perhaps the most famous rant in history. “We're sitting here … I'm supposed to be the franchise player, and we're in here talking about practice. I mean, listen, we're talking about practice. Not a game. Not a game. Not a game. We're talking about practice. Not a game. Not the game that I go out there and die for and play every game like it's my last. Not the game. We're talking about practice, man.” The retired professional basketball player Allen Iverson may have been the most unique brand in marketing history. With his slight build, cornrows, ubiquitous tattoos, and rakish charm, Iverson’s uniquely authentic brand is equal parts Tupac and Peter Pan. He would neither give [...]
