If you’re putting off your marketing because it seems there’s just too much to do, or business is good and there’s no time — or there’s not enough in the budget to do it all — start with just one thing. And if necessary, break that one thing down into several parts.
If all you can do this quarter is add a few names to your subscriber list, or add one portfolio item to your website, or call one customer to see how they’re doing — do that one thing.
Something small is almost always better than nothing.
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