Branding Bible

Good brand marketing is a little bit like a good church. The pastor’s sermon represents the content, the parishioners in the pews are the audience, and the church is your online platform. But, do you have a Bible? The Bible for marketers is a documented content strategy which, like scripture, can be referenced for inspiration, guidance, continuity, and, ensures that your content team is all working from the same page. A documented content strategy, like the Bible, leaves nothing to chance and reduces the chances of misinterpretation. Studies show that marketers who have a documented strategy are more effective and more productive in almost every phase of the process when compared with their peers who have only a verbal [...]

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