Content Marketing

Marketing Memories

Reading  a middle-aged man’s  reminiscence about a high-school classmate who was a gifted athlete raises a question: can memories make for good marketing. Here’s what was written; The first time I saw someone fly I was 18 years old. It was a cloudless, Midwestern, spring afternoon in 1983 and I was among a clutch of teenagers jostling for a rebound on a blacktop basketball court. Suddenly, seemingly out of nowhere, one boy soared above the throng, and with his lithe body framed in amber by the midday sun, slammed the ball through the hoop in one fell swoop, like a cobra plucking a baby bird from its nest. I’ve seen human beings fly many times since then–Sonny Rollins on [...]

By |2020-06-17T05:39:39+00:00May 20th, 2020|Tags: |0 Comments

Content that Kills

The prosecutors thought the case was a slam dunk: their evidence included the murder weapon, DNA, and witnesses who testified that the defendant was alone in a room with the victim when he was fatally shot. The only missing link in this murder trial nearly 25 years ago in suburban Washington DC was motive. Prosecutors had no earthly idea why the defendant murdered a friend of many years. Still, they were stunned when the jury came back with their verdict: Not Guilty. Whether we are conscious of it or not, people need stories, or linear narratives with colorful characters, a coherent plot and a beginning, a middle, and an end. Jurors didn’t buy the prosecution’s story because they needed [...]