Marketing — Making it Smaller
If you're putting off your marketing because it seems there's just too much to do, or business is good and there's no time -- or there's not enough in the budget to do it all -- start with just one thing. And if necessary, break that one thing down into several parts. If all you can do this quarter is add a few names to your subscriber list, or add one portfolio item to your website, or call one customer to see how they're doing -- do that one thing. Something small is almost always better than nothing.