The Team

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So far The Team has created 431 blog entries.

Diversionary Tactics

What are you working on today? What percentage of your day will be spent on action items that are "part of the plan?" Can you trace today's actions to a strategy in your marketing or business plan? Interruptions, delays and changes are normal, and handling them is part of the plan. But recognizing when you've been diverted from your own vision is essential to moving forward with your plans, and not someone else's. Whether you've been diverted by external or internal forces, it's important to recognize when your path has been diverted. Clues you may have been diverted: You can't remember or clearly see your vision -- your end game.  It happens. Life changes and we try hard to focus [...]

By |2021-01-18T02:25:59-08:00March 12th, 2016|Categories: Easily Forgotten: The Basics|0 Comments

Are you marketing to THE crowd? Or YOUR crowd?

They have always been there, that big crowd, "The Masses", but now so are their profile pics, and blog posts and social media profiles. It seems like there is more we can know, more we already know, and more information we should dissect, examine and compile if we want to be successful marketers. The relatively microscopic amount of information we have in our virtual networks -- those people we have instant access to -- is extensive enough and scattered enough to make us wonder if we possess a data goldmine or if we're trying to hit a moving target in a data wasteland. So how do you market to YOUR crowd, and not THE crowd?   Tie a string from these [...]

By |2023-12-19T11:18:02-08:00March 12th, 2016|Categories: Easily Forgotten: The Basics|0 Comments
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