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
Berkeley MLK Jr. Day Breakfast – Annual Event Development
The Project
A coalition of Berkeley organizations started the Annual Berkeley MLK Jr. Breakfast in 2012 and asked Communications Team (Malaga Corp.) to help get things rolling. The Team developed the brand and event materials that gave the event a look worthy of the beloved community.
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
The Task
Work on this annual event began with an original hand-illustration of an iconic MLK Jr. event. The illustration was used on printed 8.5x11 programs and the glass award given to youth. Printed mailed invitation, badges and other items were also created. Event signage included large format vinyl banners and event LED Screen graphics.
Work on this project included the following services: Illustration, Graphic Design, Strategic Planning, Research & Analysis, Creative Ideation, Copy Writing, Typography/Typesetting, Print Support
We love it when you share!
A coalition of Berkeley organizations started the Annual Berkeley MLK Jr. Breakfast in 2012 and asked Communications Team (Malaga Corp.) to help get things rolling. The Team developed the brand and event materials that gave the event a look worthy of the beloved community.
Next: Zulu Community Protection – Online Presence »
Previous: « H. Weslee, Author – Book Publishing
About the Client
Berkeley MLK Jr. Day Breakfast Committee Group
