It can be.
Sometimes, especially for a start-up or a business with a low marketing budget, there is a chicken-and-egg situation to consider. Marketing is needed to improve sales, in order to afford marketing. At Communications Team, no matter your budget, we’ll take you a step ahead. Slow but steady growth is better than none, and moving ahead at a pace that’s right for your business gives you confidence that goals ARE attainable.
On the other hand, a well-financed organization maybe want to throw money at marketing in an effort to speed growth. This is when strategic planning is critical and should be integrated with all aspects of the business, from product development to advertising to sales, and so on. Being prepared for the results of your marketing efforts is just as important as a successful campaign. As always, it’s not the size of the budget, but how you spend it. At Communications Team, we focus on results that give you the competitive edge you’re looking for.