You know your audience. Right?
You know how much time they can set aside to read your posts.
Right?
It’s true that content keywords and distribution is important to drive traffic, but if you don’t want to engage an audience as an author, you’re a noise leader, not a thought leader.
To write for your audience, answer these questions:
What information is my audience looking for and how much time do they have to read…and how often? Do they need a 45 minute read once a month or a 30 second read once a day? The difference is critical.